Wai Hong Fong
Wai Hong Fong

Wai Hong Fong

Accidental Entrepreneur. Geek@Heart. Foodie. Impatient for action and fascinated with ideas.



Healthworks – Towards a healthier Malaysia

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I’ve now had a few months to get to know the startup scene in Malaysia. It’s really been an eye opening experience and in the midst of it all, I’ve also had the chance to help make a health related startup come to life.

Healthworks is on a mission to make Malaysians healthier by becoming Malaysia’s leading health community. Their approach is multi-fold: education through expert advice and interesting health-related articles, eCommerce with health-related products, and building a thriving, bustling community of health enthusiasts.

I’m really looking forward to seeing this startup take off. Will post updates as we go along.



DesignCrowd Logo Design experience Review for Onesaviour.com

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So as some of you guys may know, I recently launched onesaviour.com which is simply the front I use when people come to me looking for consulting work.

I bought a simple wordpress theme and implemented it fairly quickly.

Of course, I needed a new logo designed for the site.

I had a friend who started work at DesignCrowd lately, so I decided to try it out instead of the other design sites I’ve heard about.

Overall, I paid $277.59 for the project and got over 40+ designs after only 4 days. By this time, I had found one which I really liked so I didn’t actually wait for the end of the 10 days I had allocated. Probably could have gotten more designs that way. But, very much like the way I do my shopping, if I like it, I’m sold. There and then.

So here’s what the new logo looks like.

onesaviour logo

I thought the whole process was well guided by a really good UI that the designcrowd guys have put together. The checkout process was seamless, the design process was well guided. I also signed up for the social media promotion feature, which was pretty neat. For a small fee they’d tweet your project out via their twitter account.

All in all, a very pleasant experience so I would highly recommend them to anyone wanting to do some logo designs at Designcrowd.


Startups Growth Hacking

10 Killer tools for eCommerce Success

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Some people have requested that I posted up the 10 tools I’ve been sharing at the Online Retailer Roadshow.

Thank you to those who took the time to encourage me and hopefully these tools will help you towards greater success in your own eCommerce journeys.

So here it is:

1) SEOMOZ – One of the best SEO tools + highly reputable Blogs out there

2) Opensiteexplorer – Replacement for yahoo site explorer and great for gauging a domain’s strength/competitiveness of a market

3) Usertesting – For $39, get a 15 min video of someone completing a few tasks on your site. Great usability testing tool.

4) Crazyegg – Track mouseclicks, scrolling and extended mouse hovers to assess design elements & usability

5) Kampyle – Collect feedback from your customers and use them to your advantage.

6) Google Website Optimizer – Do A/B or split tests of changes you make on site to ensure what you’re changing is actually helping and not hurting

7 ) Google Remarketing – ‘Stalk’ your visitors around the web to gain brand recognition and conversions with good ROI

8 ) Mailchimp – One of the best email marketing platforms out there.

9 ) Google Analytics & Google Alerts – Analytics is a must have if you don’t already have it, and google alerts keep you up to date with new appearances in the search index of specific keywords you choose

10 ) Terapeak – eBay data that will help you zoom in on products you should be selling and understand market potential



The Age Melbourne Magazine Top 100 Most Influential Creative Inspirational People – 2011

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Couple of weeks ago, I unexpectedly received a phone call saying that I was selected to be on The Age Melbourne Magazine’s Top 100.

According to Fairfax,
“Now into its fifth year, the Top 100 celebrates the cities’ most influential people. From actors to activists, scientists to sports stars and chefs to CEOs, the Top 100 will have changed Sydney and Melbourne in some way in 2011 — whether it’s by making a difference in their field, setting a trend or contributing above and beyond what is expected of them.”

I am truly honoured to be on the list, which also celebrates names such as Cadel Evans, David Manne and Ruslan Kogan. What was awesome too was seeing friends like Chantelle Baxter and other social entrepreneurs fill up the spots, putting faces to the voice of an entire generation of young people dedicated to making this world a better place.

While I still puzzle as to how I have been chosen, I think the key thought that crosses my mind is the feeling of grace. The undeserved, unearned sense of being given a gift. OZhut, which started 3 years ago, and celebrates nearly 10 times growth from our 1st to 3rd year is a mixture of hard work, opportunity and grace – that of those people that have given of themselves to make it what it is today.

I am a very lucky person, living in a very lucky country. I shall not take any of that for granted as we strive to make the entire world(starting with our own Marvellous Melbourne) a better place for our global family.

The Age Melb Magazine – Top100 2011:

Page 60 – Number 55(grace) – ME!

p.s. And yes, I did play 18 hours of Ragnarok Online a day, failed 3 Uni subjects in 3rd year 1st semester 2006. Lessons learnt in that one too. Another post another day perhaps?


Startups Life Lessons

5 Networking Lessons from a complete Networking Noob

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I struggle with ‘networking’, full stop.

It’s an unnatural thing for me, and hopefully some people will empathise with me. But in my experience, there have been many wonderful moments where I simply get opportunities to meet truly amazing people. Some of these people are thought leaders in their industries and what not. Some of them have led me on to other more interesting people.

Here’s what I’ve learnt through these:

1) Just be genuine. There’s nothing to be gained from going out there and trying to ‘meet’ people so that you can ‘use’ them someday down the track. The best relationships are with people whom you simply connect with, and are able to be genuinely find their life story interesting.

2) Don’t take yourself too seriously. It’s common for people to ‘steal’ each other in the middle of conversations during a ‘networking event’. It’s OKAY. Just move on and treat it as an opportunity to talk to someone else, and to meet other people that you otherwise wouldn’t meet if you had been comfortable talking to just the few. And when you don’t understand something, or don’t ‘get’ a joke, don’t be afraid to ask at the expense of looking silly. The only stupid questions are the ones that never got asked.

3) Be present. The best thing you can do for someone when you’re with them is to be there. Like actually just be present to the moment. You can’t hide this. Our body language, which does 80% of the talking, is dictated mostly by things we are not even aware of, like whether we are being present to someone or not.

4) Be generous. I believe in an attitude and a lifestyle of abundance. There is more than enough resources, information and money out there in this world for everyone. There’s no need to want to just hoard more and more. There is a certain joy that comes out from being able to share and believe in people through the sharing of words, good food and funny stories.

5) Have fun! There’s nothing like good laughter, genuine smiles and a merry heart that does wonders for building genuine friendships. It’s like they say, if you can’t play together, you can’t work together. So yeah, play, tell jokes, share your most embarrassing moments and simply have a good time together!



OZKitchenware – Our most exciting endeavour yet!

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Hi everyone!

It’s been really eerily quiet here over the last couple of months as we wade through challenge after challenge in the business. I apologize for the lack of updates and will commit to posting more regularly! I think part of it is trying not to get too caught up with being perfectionistic on what to write about.

So…. After months of preparation, and 2 weeks of intense work…

we’ve done it.

it. is. finished. (or has it really just begun?)

let me give you a hint. it has something to do with kitchenware 🙂

Introducing OZKitchenware.com.au – Australia’s Favourite Kitchenware store into our Family of stores!

Featuring a full range of product from your favourite brands like Scanpan, Cuisinart, Global Knives and more(with MORE to come!), we’re really excited to continue to serve our customers, community, friends and family in this new area. More than half the team are passionate foodies and we love to cook AND eat 😛

As part of the launch, we’ll be announcing a very special Friends and Family Sale soon! I have a few friends already saying they might look at something for an upcoming wedding they were attending or birthday. So if you’re interested come back again in 2 days. Will hope to have the details by then.


Startups Leadership

Leaders: Remember to Ask then Listen

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It’s been a while since I blogged now, but I think I’d try to get into the habit of regularly posting again.

I’d try to journal the things I’m learning on this journey on this blog as I go along.

Watched a video today on leadership – http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1719

“It is not the strongest of a species that survives, nor the most intelligent, but those that are most adaptive to change” – Charles Darwin

In talking about leadership, Carly Fiorina highlights capability, collaboration and character as the keys to good leadership. I think it’s interesting in talking about capability that she draws upon 2 skills which are not typically the ones we would have picked:

1) The capability to ask questions and listen to the answer.

2) The capability to take risks, innovate and embrace new ideas.

I think in our journey, we’ve definitely embraced new ideas, taking risks and innovating heaps. We’ve changed our business model a few times, from the good ole ebay only days to the ebay/website days to the multiple niche stores that we have today. We were one of the first users of Magento in Australia as early as November 2008. Here’s proof.

However, I feel that there is a lack in me personally in my ability to ask enough or the right questions and to listen to the answers. But in reflection, there is so much value in that especially when the company grows and when it becomes less and less about the founders than it is about the rest of the team. This is definitely a skill I would like to hone 🙂 Remember, ask then listen.