After living over 16 years of my life away from Malaysia, I finally returned home in 2013.
While it seemed like this was a natural progression considering the market focus(SEA) of my second startup(Storehub), I knew that there was a deeper purpose behind this move. Although it was not clear what this was at the time, there were a bunch of ideas I’ve been toying with for a few years now. Community development, encouraging entrepreneurship, solving real problems and adding real value.
What I didn’t realise however, was that I had stepped into an environment where entrepreneurship was everywhere. Because it was difficult to grow rich, or even make a decent living from chasing a career as a professional, many Malaysians turned towards building their own businesses. Whether it was as simple as a single cafe, or as ambitious as a large chain of coconut ice cream stores, there was a desire in many Malaysians for the chance to break out and build something big.
Of course, we at Storehub believe the same. We believe that the work we do daily form the foundations that allow us to serve a bigger vision: 100,000 SMEs around the region whose businesses are made awesome because of us.
Yet, this journey has been full of the difficulties and complexities of such an endeavour. How I wish there was someone to guide me as we navigated through all the challenges of scaling and hiring and raising money and other startup mountains as we journey towards our goal. The number of days where I feel inadequate far outnumber the days where we know exactly what to expect and what to do. Everyday is a learning experience, but most days I feel like the frustrated learner more than the enthusiastic beginner.
And so I seek.
For those willing to speak wisdom into my constant searching. For clarity and meaning and understanding. But there are few who could. And even fewer who would spare the time.
This was when it occurred to me.
That if I, a second time entrepreneur, is struggling this much to make my startup work, wouldn’t it be equally if not more difficult for my fellow entrepreneurs? Most of whom are doing it for the first time?
The reality is, the entrepreneurs are plenty, but the teachers are few. Not because there aren’t many qualified to do so, but rather that there aren’t enough willing to do so. And in the wave of new startups popping up everywhere, the kind of mentors we need that have the kind of experience worth sharing, those are even scarcer.
Perhaps this is why I’m always lending myself towards helping out whenever I can. Speaking into the journeys of those entrepreneurs who I can see myself adding value to. Taking up offers to share my learnings and stories in talks and conferences. But truth be told, we can do so much more.
Perhaps it’s as simple as dedicating my Saturday afternoons to entrepreneur coffees. To listen and understand and share and encourage those that believe that they may benefit from a conversation with me.
Perhaps it’s a small thing. But perhaps it’s a good enough start. And perhaps if enough of us do it with enough of us, it’ll create a big enough ripple to stir up our hearts and lift each other up towards the great heights we all have set for ourselves.
Perhaps what it’ll really take for some of us to build great businesses that have real, tangible and meaningful impact on our communities is for all of us to believe in one another.
My deep hope is that we all learn to believe in one another. And that as these seeds are planted, some will get the chance to grow into trees of shade and rest and refuge for the community at large. Let us not wait for the teachers to come. Let us first start with being teachers ourselves.
P.s. If you are reading this and feel that you relate and might benefit from a Saturday afternoon coffee, feel free to reach out to me on Twitter or LinkedIn. I’d love to connect.
At StoreHub, we’re constantly looking for ways to automate the way we do things.
When we first started out, we knew an area that will pose a major issue is managing subscription billing.
There were some solutions out there that did ‘recurring billing’ like ipay88 and paypal but the problem with those is that these are services focused on the payment side of the equation and do not help you to manage the actual subscription of the customer. For most SAAS businesses, this wouldn’t be sufficient as there are too many complexities and situations which these solutions won’t solve.
Imagine using excel trying to keep track of who has subscribed, when they subscribed, whether they’ve paid or not.
Or collecting cheques on a monthly basis from the customer.
That would have been a living nightmare.
Bank transfers was not an option as well. There was no way I was going to try to match every single transaction in my bank statement to a customer especially when I know how people NEVER specify the reference correctly. They always put your company name instead of theirs…..
Here are some of the issues:
Dunning – When the credit card fails because of insufficient credit, expired expiry date, banks being annoying. We wanted a system that would automatically send the customer emails and retry up to X amount of times before automatically suspending their service.
Prorata/Upgrades/Downgrades/Free trials – If someone’s on a small plan and upgrades to a medium plan halfway during the billing period, we needed to be able to automatically calculate how much credit they have left and deduct that from their new total.
Storing credit card numbers – Doing this ourselves will be a nightmare, and maintaining that PCI DSS compliant environment. The liability is just too big.
Anyways, enough ranting about the problems.
You guys are here for the solution right?
As you may know, there are plenty of recurring billing/subscription billing management solutions out there. Recurly, Chargify, Spreedly, Chargebee. But the common problem amongst all of them is that they don’t integrate with ANY local payment gateways. Yes, we did talk to iPay88 about this but as usual, talk remained talk and no solution was ever even considered.
So we ended up setting up an Australian bank account, connected to Braintree which integrates with Chargebee.
We love Chargebee. Like Really.
The only problem with this solution is that we lost 7% of our revenue on the forex every time we transferred the money back to Malaysia.
Then one fine day two months ago, Braintree announced their availability in Malaysia, facilitated by their local partner First Data MS.
The beautiful part of it all? They integrate with Chargebee.
So there you have it folks. Finally, a solution for all us SAAS Startups in Malaysia.
Disclaimer: The chargebee links above have a referral code in them. If you found this information useful, I’d appreciate you signing up to chargebee via the link above. Otherwise, I’m happy to have shared anyways. All the best folks!
UPDATE 23/12/2015: I’ve just been told that Chargebee are offering a BOOTSTRAPPER plan that lets SaaS startups process up to $10k of invoices for free! So why wait, get started for free with Chargebee and then pay only when they make money.